PR Creativity
Children’s Day Campaign- May 27th 2018
•Children’s day celebration is a memorable event in Nigeria’s calendar
•A children’s day event was organized targeted at children of Media and Influencers
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•The event was well received by Media and Influencers, and this resulted in massive coverage on print and social media
•The activation was intended to promote Emirates kiddies on-board offerings
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•Some kids were dressed as Emirates Pilots and Emirates Cabin Crew. This was very well received giving strong emotional appeal and increased love for the Emirates brand
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•This event increased visibility for Emirates.
Results
PR Campaign Turn out
•The activation had a huge coverage in the media.
•Front page and Monday morning appearance achieved in Tier 1 publication (Guardian Newspaper)
•Coverage within 24 hours of event
•Tonality of report was all positive
•This campaign generated over 41 appearances in Print and Online media .. We achieved over 14 appearances on print media and 37 online media coverage
ROI
•This campaign achieved over 400% as return on investment
•There was increased talkability from the event, brand love and brand equity
Approved PR Budget- $6,069
AVE – $47,348
EMIRATES CHILDREN’S DAY
