-Position Emirates as a social responsible brand in Nigeria
-Support “Back to School” Initiative
-Showcase Emirates as a brand that supports recycling in Nigeria
– Emirates committed to empowerment
-In an effort to promote sustainable living and make a positive impact on local communities, Emirates transformed its old advertising PVC flex material into hundreds of school bags for less privileged children living in the slum of Nigeria
-For the project, local bag manufacturers were empowered to produce school and tote bags from the flex material.
-The bags were presented to students of MAYOM Wisdom Academy and Ken Ade Primary school, both located at Makoko, Lagos